Insights
Field notes on building mobile apps
Practical, no-fluff writing on app strategy, budgeting, platform choices, and shipping — the things we wish more founders knew before they started.
BudgetingWhat a $30k Mobile App Budget Actually Buys in 2026
A frank breakdown of what USD 30,000 realistically gets you for a mobile app in 2026 — where the money goes, what a 30k scope can and can't include, and how to make it stretch.
Alex Rivera7 min read
EngineeringiOS vs Android vs Cross-Platform: How We Choose
An honest engineering decision guide. The real question isn't which platform is best — it's what fits your audience, budget, and roadmap. Here's the framework we use.
Marcus Lee7 min read
Getting StartedWhat to Include in a Mobile App Brief
A practical, no-fluff guide to writing a mobile app brief that gets you an accurate quote instead of a vague range — what to include, what to leave out, and a checklist to copy.
Priya Shah8 min read
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